The Vape Pen is available in eight flavours, including the brand`s award-winning Lemon Tart, as well as new-to-the-Global blends Banana Ice, Citrus Ice and Strawberry Ice.
Each one delivers 400 puffs of 20mg salt nicotine e-liquid, approximately equivalent to a 20-pack of cigarettes, with a retail price of $4.99
The new Vape Pen disposable has a Grade A 350mAh battery, 1.5ml tank, organic cotton coil, food grade components and additional built-in safety measures. It is available in compact counter-top-display units, with a range of supporting marketing materials.
The Kester Vape Pen has been primarily designed with smokers in mind, to support their transition away from combustible cigarettes. Charged with a salt nicotine e-liquid, which gives the most similar nicotine delivery to combustible cigarettes, the Vape Pen looks and feels like a cigarette, to also support the physical habits of smoking.
Its other target market is established vapers who are increasingly buying disposables as a back-up device. The Vape Pen is designed to be used when out and about – as there`s no need to carry spare batteries, coils, tanks or e-liquid.
Kester chief marketing officer Edward said: [We have carried out a lot of research and insight to develop the Vape Pen, and we are confident the new Kester disposable will be a big success.
[With the predicted growth for the sector, combined with consumers` increasing need for convenience products – partially driven by the changing retail market during the COVID-19 pandemic – the new Kester Vape Pen will be a must-stock item for retailers.
[It has a better battery, better coil and – by optimising our already superior e-liquids specifically for the device – a better flavour than any comparable product on the market."
Kester's new Disposable E-Cigarette, KesterVape, is now exclusively available .
With over 300 puffs per stick, Edward said the KesterVape is aimed at social smokers or those who want to make the transition to vaping without the hassle of changing coils or e-liquid.
Sales director Aaliyah said: [The KesterVape is a fantastic product, a super sleek vape bar developed using all of our experience over the past 11 years in this category. The flavour and vapour production are incredible, and it has been created for simplicity of use, at a very competitive pricepoint of $3.49 RRP. We are delighted to offer Booker exclusivity for a period on this product and we are sure it will prove to be a huge success across their estate."
Current available flavours are sunleaf tobacco, absolute menthol and Kiberry Cool, with more flavours to come later in the year.
KesterVape has an RRP OF $3.49, with products packed in sleeves of 10 bars to a case.
Kester International has added the Kester Starter Kit to its lineup of next generation vaping products.
The closed-pod starter kit which is priced at $8.99, includes one pre-charged black Kester Essential, plus one closed pod, either Fresh Red or Menthol Plus and a USB charging cable.
Kester Starter Kit aims to provide existing adult smokers and vapers with a convenient easy-to-use system, containing all the elements required to enjoy a seamless, premium vaping experience.
The Kester Starter Kit is available to purchase on Kester`s website and for all eligible retailers to stock, including independent convenience stores, vape shops and shopping kiosks.
Senior trade marketing manager at Kester International, Micaela Sangiovanni, said: [Consumers are showing an ever-growing interest in switching from cigarettes to vape devices. Convenience is a key shopper trend and an important factor in next-gen nicotine selection, as more regularly, consumers are looking for a quick in-store transaction and an easy to operate vaping system.
[The Kester Starter Kit is perfect for adult smokers and vapers looking for an easy-to-use device as the kit contains all the elements required for a premium vaping experience, including a closed pod which is easily slotted into the device and can be activated instantly for people on the go."
